Header tags for SEO and how to use them
Today I’m going to talk about Header tags for SEO and how to use them. If you’re a developer, marketer, or an SEO guy, chances are you have some knowledge about heading tags. Or by its more used name – h tags.
before I Started talking about heading tags and diving into the various types and their power, let’s talk shortly about HTML.
Hmm, okay what does that mean you ask? In short, HTML is a tag language. We use the tags to build the structure of the page, there are various types of tags. Moreover, I’m sure you have seen some, for instance:
<h1>, <p>, <nav>
In most cases you won’t hear developer talking about HTML as a programming language, we call it tag language. Meaning, we structure the page with tags, these tags tell the browser what it’s looking at, is a nav bar? a heading? a paragraph? etc.
I Hope things are clearer now, you are going to need to grasp this concept before we dive into Headings, in particular, their importance and impact on the site’s SEO.
Header tags and SEO
Let me start off by saying, regardless of header tags, if your website’s structure is incorrect, it will impact the amount of time it will take your page/post/site to rank on search engines. Moreover, I saw some cases of really poorly built and structured websites, resulting in a stalemate and concludes to a final result – the website will never rank.
In addition to incorrect page structure, there are more things that have a negative impact, however, this article will focus on header tags. Let’s keep things simple, take a look at the following example:
H1 – This won’t Be an H1 Size due to the fact I want to keep this article’s structure correct. you can look at the title at the top, its an H1.
As you can see, proper heading structure features, in simple terms, big to small. Meaning, We structure articles accordingly. At the beginning of an article, we will have the article title within a <h1> tag.
The <h1> tags are the most powerful ones. this is due to the simple fact that its the biggest heading and usually assigned to the title which is in most cases the keywords you want to promote on search engines. Furthermore, that title should represent the subject of your article or page. Finally, I would like to point out that you should have only one <h1> tag on a page. Logically, you have one main subject and title, but don’t worry, we will talk about SEO h1 tags best practices later on.
Let’s continue on to the <h2> and <h3> tags.
h tags SEO
After we covered the <h1> tag, the next tags i want to cover are the <h2> and <h3> tags. We now know the h1 tags are used to represent our title/subject. So what the h2 and h3 tags are for? Well, first of all, <h2> tags have a good amount of “SEO juice”. Meaning, we use h2 tags to support the main article topic. Usually, h2 tags will be a representation of related keywords to support your main objective.
In addition to the impact they have on SEO, keep in mind that it’s only logical to structure a block of text with the main title, following with supportive and related text titles. Another obvious reason is, you want to keep the article easy to read, long junks of text without title separation makes pages hard to read, and Google knows this and takes notice of such things. Hence, impacting your SEO.
Heading tags for SEO: H3
Finally, the third but still important <h3> tag. these tags represent an inner subject under a bigger scope. For Instance: after an h2 tag.
Do not underestimate its importance, h3 tags provide support for your content and related article/page keywords. Furthermore, the also provide content separation and make articles easier to read. You can have quite a lot of these, moreover, if your articles are long you should have a nice amount of h3 tags supporting and separating article sub-subjects.
What about the rest of the tags?
Well, the last tag that somewhat has weight is the <h4> tag. Most likely you will use them to specify a sub-subject inside an after an h3 tag. Google notices this, however, the importance of h4 is far less significant than its earlier siblings.
Finally, the h5 and h6 tags will most likely be used to specify a side note or perhaps something you will want to slightly stand out from the rest of the text. These tags carry almost zero SEO weight. However, don’t overuse them.
SEO h1 tags best practices
After we covered all of the heading tags, I want to talk about the final subject in today’s article. The best practices when it comes to h1 tags. I’m going to keep things simple, don’t worry it’s not rocket science:
- One H1 Tag per page – can’t stress this enough, ONLY ONE.
- If you want to rank up, especially when you are a new blog, the H1 should be your article keyword.
- Don’t make it too short or too long.
- Be clear and follow up on your h1 tags with related title keyword h2 and h3 tags.
Pretty simple right? just stick to these guidelines and you will do fine.
To sum up the subject of Header tags for SEO
In conclusion of our subject today, we talked about the importance of heading tags with SEO. I hope I helped to clear a few things up for you guys. Remember to keep the right heading structure in your articles/pages/websites.
finally, if you have any comments or questions feel free to post them in the comment section below if you want to read more on related subjects feel free to check out my meta tag article: Do meta tags help SEO?
If You like to know more about page structure feel free to visit W3.
article. until next time.